Michael Berner

After months of hard work, countless late nights and more cups of coffee than I care to count, I’m happy to announce the next American Express Unstaged featuring Coldplay live from the Plaza de Toros de las Ventas in Madrid.  Couldn’t be more excited for this historic event, so read below for more details:

Coldplay Live Concert Webcast to Be Directed by Anton Corbijn - New York Times

 THE “AMERICAN EXPRESS® UNSTAGED” MUSIC SERIES heats up FROM MADRID with A SPECIAL performance from SEVEN-TIME GRAMMY® WINNER COLDPLAY– STREAMED as a live vevo event on YOUTUBE 

One-of-a-Kind Performance Marks First-Ever International “American Express Unstaged” Live VEVO Event on YouTube 

Directed by Anton Corbijn and Live-Streamed Globally on October 26^th

 NEW YORK, October 6, 2011 – American Express, in partnership with VEVO and YouTube, announced today that Grammy® award-winning rock band, and international sensation Coldplay will be the latest performer in its popular livestream music series, “American Express Unstaged.” The performance will be livestreamed globally from one of Spain’s most famous arenas, Plaza de Toros de Las Ventas in Madrid,at 4:00PM ET / 1:00PM PT on Wednesday, October 26 at www.youtube.com/coldplayVEVO and will be available on mobile devices via VEVO and YouTube apps for iPhone, iPod touch, iPad and Android. The global event will come just two days after Coldplay’s critically-acclaimed fifth studio album, MYLO XYLOTO (Capitol Records), hits stores.

“American Express Unstaged” brings together popular and iconic musical artists with renowned film directors. Coldplay will be paired with award-winning filmmaker and celebrated photographer Anton Corbijn (The American, Control). Known for his masterful use of black and white and striking imagery, Corbijn has been tapped to provide fans with a visually stunning digital viewing and in-venue experience. This will be the sixth installment within the “American Express Unstaged” music series and the first performance from a venue outside of the United States. The program has featured such recognized musicians as Arcade Fire, John Legend & The Roots, Sugarland, Duran Duran and My Morning Jacket.

Speaking from South Africa where the band is preparing for the “American Express Unstaged” performance with sold-out stadium shows in Cape Town and Johannesburg, lead singer Chris Martin said: “Anton Corbijn has been a big hero to us for a long long time so we’re thrilled to be beaming this concert out to the world through his lens. We can’t wait to share this experience with him and with all of our fans watching ‘American Express Unstaged’ around the world. It’s going to be big.”

Beginning today, American Express Cardmembers and music enthusiasts can find pre-show digital features and one-of-a-kind content that further blurs the line between an at-home and in-concert experience at www.youtube.com/coldplayVEVO, including the exclusive “American Express Unstaged” trailer. Tickets for the October 26 performance at the Plaza de Toros de Las Ventas in Madrid are available for American Express Cardmembers during an exclusive presale window beginning October 7^th, at 9:00 AM CEST at www.Ticketmaster.es. Tickets will also be available to the general public beginning October 10^th, at 10:00 AM CEST at www.Ticketmaster.es.

Coldplay fans will be able to enjoy a special looped rebroadcast of the “American Express Unstaged” performance throughout the night, immediately following the livestream at www.youtube.com/coldplayVEVO. Following this rebroadcast, the full-length concert will also be available during a limited 48 hour window, via on-demand.

Big shout outs to the collective teams of Momentum WW, Digitas, PMK-BNC, DDCD and of course, American Express