Michael Berner

Some key points coming from the talk:

• Social Saturation: We are running out of hours for social usage and we are running out of people given the high saturation of users around the globe.
• If you are building social platforms that require more time from users, you will likely not be successful (“nonsense” like Foursquare will go away. PS props to Fred for posting a clip knocking USV’s investment)
• Next wave of social will be more efficient, faster, easier to use and have a higher value per time equation

While none of this is groundbreakingly new information and his hypothesis and debates can be argued (I think Foursquare will secure its niche once it perfects Radar), the idea that we are migrating to more efficient apps that achieve our social goals is spot on.  

Path is a prime example of a social oriented app that is owning my usage by eliminating the clutter typically involved with opening a new app for each separate function I hope to achieve. This ease of use saves me time and most importantly, provides a more seamless user experience.

Social clutter is the bloat that that will take down the periphery but what will emerge is an ecosystem of apps that engage smarter, connect further and enhance deeper.

 -@michaelberner