Michael Berner

I will not read your email. This isn’t meant to be a broad stroke statement but more for the daily deals, industry trades, news aggregators et all that send me 30 emails during the night.

When I wake up my email priorities are 1) Work 2) Family/Friends 3) Key Pubs that will be relevant to my day.

Newsletters like the above get instantly deleted to clear the way for the barrage of emails I’ll receive , unless they kill it with a catchy subject matter.

Hyper targeted open rates could fix this. Send me emails at different times of different days and stick with the highest open rate, but clearly they dont do this.

I’m sure I miss out on important items every now and then. But every newsletter sub isn’t the same and a more personalized attack could help grow your business.