Michael Berner

Director of Global Social Media Strategy @amex. Wanderlust addict, NYC (trans)planted. Foodie by self appointment.

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New York Tech Meetup did it again this past Wednesday with 9 demo’s of some amazing new startup’s coming out of Silicon Alley.  While all 9 had were compelling in their own right, here are my top 3 coming out of this months demo’s: 1. Sonic Notify I first heard of these guys after coming to our agency for a lunch and learn, and they hit it out of the park.  Rarely do I see a new service that has so many practical applications across multiple facets of consumer industries.  While their demo at NYTM didn’t do them justice, this is without a doubt a company to watch out for. From sonicnotify.com SonicNotify is a platform that enables media to be delivered to a smartphone or tablet based on presence. No technology to date has enabled media delivery based on a consumer standing in front of a shelf, television, or at a concert. The patent pending technology enables the communication of data in the ultra high-frequency inaudible range between any speaker and microphone. The decoding algorithm enables a common process for extracting data from audio using any microphone on any smartphone or tablet. 2. ObscuraCam (Witness & The Guardian Projet) There is a noticeable difference in crowd reaction when someone demo’s a product that has humanitarian impact. ObscuraCam is a joint partnership between Witness (an international nonprofit set to empower human rights defenders with video/photo tools to fight injustice) and The Guardian Project (an open source programming company building products to protect unjust intrusion and monitoring in technology).  A camera app that goes above and beyond the rest by providing advanced meta data inclusions/exclusions, facial recognition and blocking, integrated tagging and advanced security measures to provide human rights activists with a safe tool to monitor and track injustice. This is a step in the right direction for activists.  3. PunchUp These guys make the list primarily because I just lost my Joe’s Coffee punch card after being one latte away from a free one.  PunchUp takes the physical loyalty cards out of the equation by making this engagement digital, social, and reimbursable directly to your card of choice.  Twenty bucks Foursquare is an iteration away from introducing these functions themselves, it’s a trend in loyalty I think we’ll see a lot more of in the near future. Props to the other demo’s for their great products, as well, which you can check out here: YouNow - http://younow.com – @younow Deaftel - www.deaftel.com – @deaftel Buyosphere  - http://www.buyosphere.com – @buyosphere Chat & - www.chatAND.com Fluidinfo - http://fluidinfo.com – @fluidinfo Memberly - http://member.ly – @memberly

New York Tech Meetup did it again this past Wednesday with 9 demo’s of some amazing new startup’s coming out of Silicon Alley.  While all 9 had were compelling in their own right, here are my top 3 coming out of this months demo’s:

1. Sonic Notify

I first heard of these guys after coming to our agency for a lunch and learn, and they hit it out of the park.  Rarely do I see a new service that has so many practical applications across multiple facets of consumer industries.  While their demo at NYTM didn’t do them justice, this is without a doubt a company to watch out for.

From sonicnotify.com

SonicNotify is a platform that enables media to be delivered to a smartphone or tablet based on presence. No technology to date has enabled media delivery based on a consumer standing in front of a shelf, television, or at a concert. The patent pending technology enables the communication of data in the ultra high-frequency inaudible range between any speaker and microphone. The decoding algorithm enables a common process for extracting data from audio using any microphone on any smartphone or tablet.

2. ObscuraCam (Witness & The Guardian Projet)

There is a noticeable difference in crowd reaction when someone demo’s a product that has humanitarian impact. ObscuraCam is a joint partnership between Witness (an international nonprofit set to empower human rights defenders with video/photo tools to fight injustice) and The Guardian Project (an open source programming company building products to protect unjust intrusion and monitoring in technology).  A camera app that goes above and beyond the rest by providing advanced meta data inclusions/exclusions, facial recognition and blocking, integrated tagging and advanced security measures to provide human rights activists with a safe tool to monitor and track injustice. This is a step in the right direction for activists. 

3. PunchUp

These guys make the list primarily because I just lost my Joe’s Coffee punch card after being one latte away from a free one.  PunchUp takes the physical loyalty cards out of the equation by making this engagement digital, social, and reimbursable directly to your card of choice.  Twenty bucks Foursquare is an iteration away from introducing these functions themselves, it’s a trend in loyalty I think we’ll see a lot more of in the near future.

Props to the other demo’s for their great products, as well, which you can check out here:

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